The 1970 book Wines for Everyone says this. “It would be neat to say that there is only one kind of bad wine but a million sorts of good. Unfortunately, this is untrue, for the ingenuity of some wine merchants is such that are many sorts of rubbishy wine, that is, wines which have no individuality, no character. Some are made by mixing a little good wine with much bad and giving it the name of good. This is called in France, where it is a custom of enormous antiquity, coupage. The result of the operation is that the best qualities of the good are destroyed without a trace” (11). Continue reading →